Proctor & Gamble’s ‘Daredevil’ Marketing Campaign with Men’s Health Magazine

Men's Health Magazine collaborated with Procter & Gamble Company (PG) to create a 'Daredevil' marketing campaign with P&G's award-winning men's grooming products featured in MH’s Winners Playbook.

Las Vegas, United States - August 14, 2019 /PressCable/ —

Hollywood, CA / The Procter & Gamble Company (PG) and Men’s Health (MH) Magazine collaborated to create a ‘Daredevil’ marketing campaign featuring P&G’s award-winning consumer men’s grooming products featured in MH’s Winners Playbook.

A daredevil of sorts when it comes to capturing the perfect image, top celebrity photographer and commercial photographer Michael Grecco was commissioned to lead this creative joint advertising and marketing collaboration between Men’s Health (MH) Magazine and The Procter & Gamble Company (PG).

“I’ve worked with Michael Grecco for 22 years. I consistently go back to Michael because he has such an eye and such a talent that you really can’t put your finger on it,” said Jeff Griffith, Creative Director of Marketing and Advertising for Men’s Health Magazine.

Andre De Silva was a perfect fit as “The Daredevil” for the Men’s Health Magazine Winners Playbook. De Silva has been a Hollywood Stuntman for years appearing in numerous movies and television shows.

Andre De Silva award-winning “Daredevil” from Men’s Health Winners Playbook. Source: Michael Grecco

The Men’s Health ‘Winners Playbook’ features three winners in their respective fields that share with readers what drives their success. Advice coming straight from professional men at the top of their game. The playbook is positioned as a must read for every guy who’s in it to win it.

“If I can smell myself sweating, that’s a huge distraction. Good grooming helps me focus. I present myself as fit, young and healthy, so my grooming reflects that,” said Andre De Silva when asked about how personal grooming enhances confidence.

De Silva’s winning game plan each day includes Procter & Gamble’s (P&G) Old Spice Sweat Defense Pure Sport antiperspirant & deodorant, Scope Dual-Blast mouthwash and Gillette Fusion ProGlide Styler shaver. These P&G grooming and personal hygiene products were named Best Antiperspirant / Deodorant, Best Rinse and Best Razor respectively, by Men’s Health Magazine.

“Andre was fearless hanging precariously from a stunt rigging set up high above on a New York City rooftop. The challenge was it rained most of the day, and we finally had a break in the weather to get set up. Just as night was approaching, we captured several great images with the iconic New York skyline in the background,” said Grecco.

See the full behind-the-scenes video of the two-day commercial photoshoot by Grecco.

About Men’s Health Magazine

Men’s Health (MH) Magazine and MensHealth.com is the world’s largest men’s magazine brand for both in-print and digital, with 35 editions in 59 countries. It is also the best-selling men’s magazine on USA and UK newsstands. Published by Hearst Communications (Hearst), a mass media and business information conglomerate consisting of newspapers, magazines, television channels and television stations with over $10 billion per year in revenues. Hearst Magazines Division is one of the world’s largest publishers of monthly magazines, with 25 U.S. titles and over 300 international editions, including 19 magazines in the United Kingdom (UK).

About the Procter & Gamble Company (PG)

The Procter & Gamble Company (PG) is a multinational consumer goods power-house with a current market cap value of $292 billion and generates over $66 billion per year in revenue. P&G’s product portfolio consists of 65 leading brands specializing in a wide range of personal health, consumer health, personal care and hygiene products. P&G’s consumer products break down into these consumer goods categories, including: beauty, grooming, health care, fabric & home care, baby, feminine & family care.

About Michael Grecco

Michael Grecco is an extensive award-winning top Celebrity Photographer and Commercial Photographer with a photography career spanning 41 years, with studios in both Los Angeles, CA and New York City, NY.

Grecco’s cover shoots of other business and entertainment industry heavyweights are numerous. Other notable publications and magazine covers Grecco’s photography work has graced, include: Forbes, Business Week, TIME, Newsweek, People, Harper’s Bazaar, GQ, Maxim, Esquire, Playboy, New York Magazine, LA Times, TV Guide, Entertainment Weekly, ESPN Magazine, Men’s Health and Sports Illustrated, just to name a few.

Grecco can be found traveling the globe over 200+ days each year on high-end commercial, advertising, editorial and entertainment photoshoots and cover shoots for many recognizable celebrities, iconic business greats and global brands. For more information on retaining Michael Grecco and his creative team, call +1-310-452-4461 or visit https://MichaelGrecco.com

For News Media and Press Inquiries

Contact Rachel Adams, Media Relations at Photographers PR. Email rachel.adams@photographerspr.com or call +1-702-997-1222 ext.625.

Contact Info:
Name: Rachel Adams
Email: Send Email
Organization: Photographers PR
Address: 9030 W Sahara Ave # 400, Las Vegas, Nevada 89117, United States
Phone: +1-877-463-9777
Website: https://PhotographersPR.com

Source: PressCable

Release ID: 88907824

More News From Daily Travelogue

Paul Simon plants a tree at Hawaii forest preserve on Maui

Aug 19, 2019

AUWAHI, Hawaii — Musician Paul Simon joined environmentalists trying to reinvigorate a Hawaii forest on Maui and planted a tree during a ceremony, a report said. The singer-songwriter visited Auwahi Forest Restoration Project with volunteers who are trying to revive plant life in the area, The Honolulu Star-Advertiser reported Friday. Simon helped plant a lama tree and participated in chants with the group after a helicopter tour that he called "awe-inspiring" and "life-changing." Simon inserted the plant and a scroll into a hole before refilling the soil and speaking with group members. "To even sit with you guys and be...

Bicyclists ride up the highest peak in the Northeast

Aug 19, 2019

PINKHAM NOTCH, N.H. — In a story Aug. 17 about a bicycle race at Mount Washington, The Associated Press reported erroneously the last name of the second place finisher in the women's division. Her name is Lane Marder, not Lane Marden. A corrected version of the story is below: Bicyclists ride up the highest peak in the Northeast A Massachusetts man and a Pennsylvania woman have won the grueling bicycle race up the highest peak in the northeastern United States. Associated Press PINKHAM NOTCH, N.H. — A Massachusetts man and a Pennsylvania woman won the grueling bicycle race up Mount...

Biden's prism of loss: A public man, shaped by private grief

Aug 19, 2019

WASHINGTON — On the night before Joe Biden's world collapsed, he sat in a picture-perfect scene with his wife by the fireside in their Delaware living room. Biden, the hotshot senator-elect at just 30, was reflecting on the big things he would do when he got to Washington. It was one week out from Christmas in 1972, and Neilia, also 30, was addressing holiday cards as her husband rambled on. But then she interrupted his musings to share an ill premonition. "What's going to happen, Joey?" she asked her husband, in Biden's later recounting. "Things are too good." One day...

Small plane crashes into house near Poughkeepsie, killing 2

Aug 19, 2019

UNION VALE, N.Y. — New York state police say a plane crashed into a home near Poughkeepsie on Sunday, killing one resident and one person on the aircraft and causing a massive fire. The National Transportation Safety Board is to determine why the Cessna 303 plunged at about 4:30 p.m. in the rural town of Union Vale, 15 miles (24 kilometers) southeast of Poughkeepsie. State police spokesman Steven Nevel said three men were on the plane; one died and two were injured. Of three people in the home, one died, another was seriously hurt and the third is missing. Two...

Blooms, beasts affected as Alaska records hottest month

Aug 19, 2019

ANCHORAGE, Alaska — Alaska has been America's canary in the coal mine for climate warming, and the yellow bird is swooning. July was Alaska's warmest month ever, according to the National Oceanic and Atmospheric Administration. Sea ice melted. Bering Sea fish swam in above-normal temperatures. So did children in the coastal town of Nome. Wildfire season started early and stayed late. Thousands of walruses thronged to shore. Unusual weather events like this could become more common with climate warming, said Brian Brettschneider, an associate climate researcher at the University of Alaska Fairbanks' International Arctic Research Center. Alaska has seen "multiple...

In Daily Travelogue, we aim to provide rich content for the budget traveler. We only publish blog post that is informative and entertaining to add value to our readers’ user experience.

Contact us: sales[at]dailytravelogue.com