California cafe touts its $75 coffee as the world's priciest

Klatch Coffee owner Bo Thiara holds a cup of Elida Natural Geisha coffee at his shop in San Francisco, Wednesday, May 15, 2019. The California cafe is brewing up what it calls the world's most expensive coffee - at $75 a cup. Klatch Coffee Roasters is serving the exclusive brew, the Elida Natural Geisha 803, at its branches in Southern California and San Francisco. (AP Photo/Jeff Chiu)

SAN FRANCISCO — A California cafe is brewing up what it calls the world's most expensive coffee — at $75 a cup.

Klatch Coffee Roasters is serving the exclusive brew, the Elida Natural Geisha 803, at its branches in Southern California and San Francisco.

The 803 in the coffee's name refers to the record-breaking price per pound paid for the organic beans at a specialty coffee auction in Panama, where the limited supply set off a bidding war that determined their astronomical price, said Bo Thiara, co-owner of the Klatch cafe in San Francisco.

Only 100 pounds (45 kilograms) of the beans were available for purchase, and most went to Japan, China and Taiwan, according to the Klatch website that says it secured 10 pounds (4.5 kilograms) and is the only chain in North America to have it.

It describes the coffee as a rare variety of Arabica from Panama that has a floral, tea-like flavor with hints of jasmine and berries.

The 10 pounds of beans will produce about 80 cups of coffee, Thiara said.

A few lucky coffee lovers got to try free samples Wednesday at the San Francisco branch, where promotional signs are on display advertising, "World's Most Expensive Coffee."

One of them was San Francisco resident Lauren Svensson, who said it was "very different" from any coffee she'd ever tasted.

"My mind was a little blown about the fact that a$75 cup of coffee even exists," she said, "but it was shockingly good."

Her friend, Charlie Sinhaseni, also gave his free sample a positive review.

"When I first looked at it, I thought it would be hyper pretentious, and I would think of all the different notes for the coffee, but I was too busy enjoying it," he said.

People also read these

No oil leaks into Lake Tahoe from boat fire,...

Aug 17, 2016

The U.S. Coast Guard says firefighters protected Lake Tahoe's famously clear water as they quickly...

Lava meets the sea, puts on fire-spitting show in...

Aug 18, 2016

For the first time in three years, lava from a volcano on Hawaii's Big Island has reached the...

'He's San Francisco': Tony Bennett honored for...

Aug 20, 2016

The city of San Francisco threw a 90th birthday bash for Tony Bennett, who first sang "I Left My...

Popular Yellowstone River closes after thousands...

Aug 19, 2016

Montana is indefinitely closing a 183-mile stretch of the Yellowstone River and hundreds of miles...

Closures on Yellowstone River, waterways continue

Aug 20, 2016

Closures on a 183-mile stretch of the Yellowstone River and hundreds of miles of other waterways...

In Daily Travelogue, we aim to provide rich content for the budget traveler. We only publish blog post that is informative and entertaining to add value to our readers’ user experience.

Contact us: sales[at]dailytravelogue.com