Coldwell Banker Wallace & Wallace Realtors to Follow New Look with Name Change
Feb 27, 2020
KNOXVILLE, Tenn., Feb. 28, 2020 /PRNewswire/ -- Today, Coldwell Banker Wallace & Wallace Realtors unveiled its new DBA (doing business as) name: Coldwell Banker Wallace (CBW). The new name and logo is released in tandem with the March 2019 Coldwell Banker® network visual transformation, "Project North Star"— a rebranding effort that included updated signage, marketing materials, and, most notably, a new logo.
At the "Leave Your Mark" event, Caroline Badgett of the Farragut office was recognized as CBW's #1 agent in residential sales and #1 agent in the Global Luxury division.
Since CBW began 84 years ago, Jim and George Wallace, owners of CBW, have upheld a tradition of excellence in East Tennessee, becoming synonymous with residential real estate in the East Tennessee community. The new DBA continues to honor that legacy, bringing with it a newfound simplicity that does not detract from the legacy or storied history of their founders. Like CBW's updated name, the new logo boasts a sleeker and simpler design than its predecessor. Now featuring a five-pointed star, this symbolizes both Coldwell Banker's commitment to excellence and its mission of guiding people home. CBW assures that the name change will not affect its clients, employees, or work in any way, as the company remains committed to the same standards, goals, and core values that have shaped it into one of East Tennessee's most trusted real estate companies.
In addition, Claudia Stallings has recently been promoted to the role of partner, making history as the first female partner, as well as the first person outside of the Wallace family, to earn the role. Beginning as an agent and eventually becoming the Vice President of Residential Sales, Stallings has had a long history with CBW. "The North Star has been used as a navigation guide for centuries, and the Wallace family name has been known locally for providing exceptional real estate guidance for 84 years," said Stallings on the new company changes. "I think the new logo combines both ideas beautifully and simply. I am looking forward to taking this mark and having it represent our family of real estate professionals."
To celebrate the recent changes to CBW, the company gathered for a celebratory event on February 13, 2020. At the "Leave Your Mark" event, CBW honored several of its team members for their stellar performances in 2019, awarding the top performing agents and teams from the past year. This includes the Top 25 Agents, Top 5 Teams, as well as the Top Commercial Agents of 2019.
Top 3 Agents Company-Wide
Caroline Badgett
Vick Dyer
Josh Bradley
Top Commercial Agents
Bryan Petett
Chris Bruce
John Lyle
Top 3 Teams Company-Wide
Vickie Bailey Team
Knoxville Living
The Greene Team
"We were honored and thrilled to have 265 CBW agents and employees in attendance of this event to celebrate the accomplishments of our top producers and teams," said George Wallace. "CBW agents are dedicated to their profession and it was an honor to celebrate their successes in grand style."
CBW's new branding strategy serves as a kick-off not only for the new and upcoming decade, but also is an indication that its future is looking bright. The National Association of Realtors (NAR) recently released their forecast for the upcoming year, projecting that, nationwide, new home sales will reach 750,000 in 2020–an 11% increase from 2019. Additionally, existing home sales are projected to reach 5.6 million–a 4% increase from 2019.
About Coldwell Banker Wallace (CBW): With six area offices and more than 360 sales associates, Coldwell Banker Wallace, Realtors® is the premiere residential real estate company in East Tennessee. Since its beginning in 1936, three generations of the Wallace family have carried out the tradition and have continued to provide buyers and sellers in the region—including Knox, Anderson, Blount, Loudon, Roane, and Sevier counties–—with real estate experience that remains unmatched. Last year, almost 100 local real estate professionals joined CBW, and collectively, the franchise sold nearly $700 million worth of homes in East Tennessee. In addition to our six residential offices, we also offer Coldwell Banker commercial division, a relocation department, and property management and rentals.
CBW is part of a network of 92,000 agents in 44 countries across the globe. Its education programs for new agents, coupled with professional development and continuing education for seasoned sales professionals, set the company apart in the industry.
Media Contact:
George Wallace
Owner
Coldwell Banker Wallace
865-414-7102
[email protected]
www.cbww.com
SOURCE Coldwell Banker Wallace
Related Links
More News
All about Antonio Sabàto Jnr and Virginia Madsen’s son Jack, who’s been arrested over a fatal hit-and-run
Jack Sabàto, the son of actors Antonio Sabàto Jnr and Virginia Madsen, is facing felony and misdemeanour charges after being arrested on Monday in Anchorage, Alaska, for an alleged hit-and-run. The fatal accident claimed the life of 42-year-old Carl Simmonds, USA Today reported. According to the Anchorage Daily News, Sabàto works at Amazon as a delivery driver but was delivering for DoorDash at the time of the incident. Alaska’s News Source (KTUU) reported that Sabàto said he knew he had hit...
Are you for RealReal? A master authenticator takes us behind the mannequin at the luxury reseller
Nick Dinerstein, master authenticator of home and art at the RealReal, talks ultra-rare Birkins and fake receipts.
MAURITIUS TOURISM PROMOTION AUTHORITY (MTPA) makes an impact at the World Travel Market 2026
The Mauritius Tourism Promotion Authority (MTPA) used World Travel Market 2026 (3-5 November 2026) to strengthen trade partnerships, set targets for the UK market for the upcoming tourism seasons and introduces: “One Island. A Whole World.” The MTPA also shared what’s new on the island highlighting the ‘Beyond The Beach’ strategy for its international markets.
K-drama One-of-a-Kind Romance: Joy and Kim Hyun-jin go through the motions in flat romcom
Lead cast: Joy, Kim Hyun-jin Joy (Once Upon a Small Town) of K-pop girl group Red Velvet and rising actor Kim Hyun-jin (Love Phobia) take the lead in One-of-a-Kind Romance. Based on the webcomic of the same name, this modest romantic comedy joins an unusually busy November K-drama calendar – but does it have what it takes to stand out? The story follows Gong Yoo-il (Joy), an ordinary jobseeker, who crosses paths with screen heartthrob Tak Mu-yi (Kim). While the show opens on an idyllic sunny...
Meet John Ritter’s widow, Amy Yasbeck, who still ‘talks to’ her late husband
On November 2, legendary star John Ritter’s widow, Amy Yasbeck, hosted the 50th anniversary celebration of the late actor’s hit sitcom Three’s Company in New York City. The event, presented by the John Ritter Foundation for Aortic Health – which Yasbeck founded after Ritter’s passing in 2003 – honoured the star and featured a staged reading of the show, narrated by Richard Kline, who was joined by Jason Biggs, Christine Taylor, Bellamy Young, Richard Kind and Susie Essman. Days before the...
Mice, pigeon infestations at Halifax-area hospitals lead to soaring pest-control costs
CBC News has learned that several Halifax-area hospitals have been dealing with soaring costs to deal with mice and pigeon infestations. Nova Scotia Health says it could take years to rid its facilities of the mice issue.
Achieve Your Aesthetic at Bangkok’s Rattinan Clinic
Building on over two decades of excellence, Rattinan Clinic bridges the gap between medical expertise and artistic precision The post Achieve Your Aesthetic at Bangkok’s Rattinan Clinic appeared first on Business Traveller.
Severe stomach bug hits Montreal’s homeless population, shelter workers raise alarm
A severe stomach bug has spread through Montreal's homeless population, raising concern among shelter workers who say not enough is being done to contain it.
-600x315.jpeg)
Knowledge Economic City to Host FHS Saudi Arabia 2027 Madinah Edition
Knowledge Economic City (KEC), a publicly listed master developer operating under the supervision of the Economic Cities and Special Zones Authority, has signed a partnership with The Bench, organizer of the Future Hospitality Summit (FHS), to become Host partners of FHS Saudi Arabia 2027 (Madinah Edition). The Summit will take place in Madinah for the first time at DoubleTree by Hilton at Madinah Gate, KEC’s first operational destination. The agreement was signed in Cairo during FHS Egypt which held at 10–11 November 2026 by Saleh Aldakhil, Brand and Creative Marketing Manager at Knowledge Economic City, and Jonathan Worsley, Chairman of The Bench
MERCURY HOLIDAYS REVEALS BLACK FRIDAY SAVINGS ON ALL ESCORTED TOURS, CRUISES AND BEACH HOLIDAYS
Mercury Holidays has unveiled its Black Friday offers, with the savings spanning all Escorted Tours, Ocean and River Cruises and Long Haul and Short Haul Beach Holidays. * From today until 30 November 2026, agents can secure their clients discounts of £200pp on Escorted Tours and Ocean Cruises, and £100pp on Beach Holidays and River Cruises. To claim the savings, agents can quote the relevant promotional codes (BLACK200 or BLACK100, respectively) as found on the Mercury Holidays Agent Portal or on the Agents Facebook Group. See below for a selection of included holidays, including an Escorted Tour of Transylvania and Bucharest which boasts savings of more than 20%.
Information in a guest’s own language counts towards a welcome, VisitBritain research found
Around seven in ten people in every age group rated signs and information in their own language as quite or very important to feeling welcome on holiday. The figures come from a VisitBritain question put to 20,185 respondents in 20 countries through the GfK Anholt Nation Brands Index 2017, published in February 2018 as Foresight issue 159, Understanding Welcome. It measured how important people said each element was, not where they went on to book.
5 of the best things to do in Hong Kong this weekend, November 13-15
The cooler weather in Hong Kong this week has brought welcome relief from the sweltering heat and is a sign that we can start enjoying lower temperatures as autumn progresses. The coming days will be busy, with multiple festivals around the city and local organisations banding together to host community events. Here are five things to do this weekend. 1. Arts Fringe Lamma From November 12-22, Yung Shue Wan on Lamma Island transforms into an open-air festival where cafes, restaurants and bars...
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.