Feb 6, 2020
Encouraged by the beginning of the new decade, the Dauntless Jaunter Travel Site has now rebranded as simply Dauntless Jaunter, with an expanded topical focus, design update, and a new marketing specialist.
The Dauntless Jaunter 2020 rebranding includes:
A Shift in Focus from Travel to World EducationFor a decade, Dauntless Jaunter has revolved around travel, including destination guides, facts and trivia articles, an impressive tourism glossary, cultural insight, language learning, posts about history and education, and more.
From 2020, Dauntless Jaunter will rebrand as a complete educational website for people wishing to learn about the world, whether through culture, history, traditions, geography, travel, or people. The shift in topical focus also necessitates a category restructuring, taking place in late February.
An Updated Image & Design OverhaulFor the last few years, Dauntless Jaunter has employed a blue-green color scheme to coincide with the colors of the Earth and the Dauntless Jaunter logo. For 2020, a modern, bold color scheme has been implemented, including a bright magenta, banana yellow, and cloudy gray.
Along with the color update comes a complete website redesign. Once cluttered and anxiety-inducing, the new website theme aims to make content intriguing and easy on the eyes. Upcoming branding changes include a new logo currently being designed, as well as unified branding across all Dauntless Jaunter social media channels.
A New Digital Marketing SpecialistCoinciding with the Dauntless Jaunter 2020 rebranding, the company has brought on Mariia Kislitsyna as the new digital marketing specialist. As a master’s degree student in business strategy, as well as because of her experience in the industries of hospitality and recruitment, Ms. Kislitsyna is well-equipped to manage the digital marketing requirements of a growing educational media company such as Dauntless Jaunter.
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