Mar 28, 2023
March 28, 2023 - /PressAdvantage/ - EarlyBirds, an open innovation ecosystem, is calling on the pharmaceutical industry thought leaders and executives on the hunt for disruptive innovations to join its platform. To find out more about the company’s services, readers can visit earlybirds.io.

One of the most persistent challenges that the pharma industry has to contend with is the time and cost it takes for new drug formulations to be researched, tested, and made ready for production. The industry has a dismal record of turning drug concepts into successful products. The difficulty of the scientific process, which is unyielding in its rigidness, is compounded by strict federal regulations that make every new experiment a risk and potential liability for a pharmaceutical company.
Researchers at the Frederick National Laboratory for Cancer Research found that, on average, pharma companies take over 10 to 15 years to create and launch a new drug on the market. Depending on the complexity of the research, the cost can be around 1 to $2 billion. 90% of the clinical failures are attributed to a lack of clinical efficacy, toxic side effects, poor drug-like properties, and even misreading the demand from the target consumer.
There have been attempts to improve this demoralizing statistic and to give pharma companies a more repeatable and reliable path to bringing new drugs to patients. For example, in a publication titled “Why 90% of clinical drug development fails and how to improve it?” researchers from the University of Michigan suggested deemphasizing potency using Structure-Activity-Relationship (SAR) and instead proposed using the Structure‒Tissue Exposure/Selectivity–Activity Relationship (STAR).
More recently, consultants from Accenture’s Life Sciences group published an opinion piece that suggested using a confluence of technologies to reduce drug research costs, reduce the time-to-market, and improve patient outcomes. The article stresses the importance of undertaking data-led research that employs technological innovations in other domains to fast-track the invention of a new medication.
EarlyBirds cofounder Kris Poria shares his insight into potential solutions for the problem. He says, “There is a surprising amount of siloing in the hard sciences that prevents technology from advancing as fast as it can. While clinicians, health science researchers, and bioengineers can propose ideas for future research, they need the support of material physicists, mechanical engineers, and computer scientists to create simulations and equipment that can test out their theories. By approaching the problem from a cross-disciplinary angle, we can make breakthroughs that are not only demonstrable but can also be replicated for mass production. If you have an innovation that can find an application in the life sciences, we urge you to sign up to the EarlyBirds platform as an Innovator at https://earlybirds.io/en/innovator.”
Jeff Penrose, EarlyBirds’ other cofounder, offers his perspective on other recent challenges facing the pharma industry by saying, “The post-pandemic era has seen a seismic shift in how companies operate and get results. With supply chains disrupted, C-level executives had to rethink their technological approach to be better prepared to weather another such storm. The pharma labor pool, which is already 14% lower than demand in the United States, now has increased expectations regarding perks such as remote working. Pharma giants are also being urged to adopt practices recommended by the ESG (Environmental, Social, and Corporate Governance) framework. Finally, rising inflation and geopolitical struggles across the globe are forcing pharma leaders to be cautious in expanding operations and taking on new risks.”
With its award-winning platform and services, EarlyBirds has the experience, data, and capabilities to help pharmaceutical companies get better equipped to face such challenges. EarlyBirds does this by working with pharmaceutical companies to lay the foundation for the modernization of their R&D. This includes understanding the key components of how they operate and the core sectors of the pharmaceutical industry in which they concentrate. Once this is understood, innovation ecosystem maps are created based on technical and business themes and the desired outcomes.
The maps are created in collaboration with the pharmaceutical companies and broken down into agreed core themes and sub-themes. These are then populated with relevant global innovators covering startups, scaleups, and mature companies who provide solutions and services in each category. The maps are dynamic and grow and change shape as new solutions emerge in the market. Innovation maps can help Early Adopter organizations judge the capability of potential partners, implement better sourcing, bring innovations for test and trials, fill in capability gaps, form strategic research partnerships, solve wicked problems, add supply chain resilience, increase the pace of R&D, and more.
Pharma industry professionals and researchers looking for innovators to aid their discovery process can sign up to the EarlyBirds platform as Early Adopters at https://earlybirds.io/en/early_adopter.
###
For more information about EarlyBirds, contact the company here:
EarlyBirds
Mr Kris Poria and Mr Jeff Penrose
+61 401 287 060
[email protected]
‘FORDE’ SUITE 10, LEVEL 1, 26 FRANCIS FORDE BOULEVARD, FORDE, ACT 2914
ReleaseID: 60058400
In an episode of his new CNN travel series, chef David Chang is driving down the highway to Las Vegas before stopping at a transport cafe off Interstate 15. The town is Hesperia, California, and the producers wanted Chang to try an Indian restaurant near a windscreen repair store. But Chang spots a Mexican cantina that looks promising. He chooses to eat at both, freaking out his camera crew. “I just wanted to taste things. When I see something, I’m like, ‘Oh, that looks interesting. I would like...
The Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) and Etihad Airways, the national airline of the UAE, are marking the growth of the Abu Dhabi Stopover programme at Arabian Travel Market. More than 310,000 international visitors have chosen to extend their journey in the emirate since the Abu Dhabi Stopover programme was launched in 2024, and the offer now extends to Al Ain, giving guests connecting through Abu Dhabi’s Zayed International Airport the option to spend their complimentary hotel stay in the UAE’s Garden City, alongside the existing option to stay in Abu Dhabi city and its popular islands.
dnata Travel Group, the travel arm of aviation services provider dnata, signed 12 partnership agreements at Arabian Travel Market (ATM) 2026 to further broaden its travel offering and expand its international reach. The agreements span hotel distribution, cruise holidays, hospitality, destinations and travel technology. Alongside the signings, the group announced the integration of Travelbag into Imagine Cruising and an expansion of Arabian Adventures’ The Fort – Lisaili, combining external partnerships with investment in its own businesses.
Lifestyle and wellness continue to evolve as core drivers of the global travel sector, with today’s investors seeing wellness as a lucrative real estate and hospitality asset class. In the run-up to Future Hospitality Summit – FHS World 2026, which features Lifestyle and Wellness as a key conference track, experts share insight and opinion on investing in the sector, travellers’ expectations, market misconceptions, the future of longevity tourism and more. With input from Amit Arora, Chief Operating Officer, Hospitality and Entertainment, Arada; Jordi Sanchis, Sr. Director of Development - Middle East, Meliá Hotels International; Christopher Sanderson, Co-Founder, The Future Laboratory; and Wael Al Sharif, Area General Manager, The Torch Hospitality.
This year’s edition of A taste for skiing places the world of plants at the heart of the programme. Herbs, roots, vegetables, flowers, seeds and fruits provide inspiration for the participating chefs, who will interpret these ingredients creatively in dishes served at Alta Badia’s mountain huts. The theme also highlights the close relationship between nature and the changing seasons, elements that have always been deeply connected to the mountains and their culinary traditions.
The countdown to the 11 December opening of Guggenheim Abu Dhabi enters its next chapter as tickets to the new museum are now available at guggenheimabudhabi.ae. General admission tickets to Guggenheim Abu Dhabi cost AED 70. Complimentary admission is available for visitors under 18, UAE students, and seniors aged 60 and above. Reduced admission rates are also available for eligible groups.
The Anguilla Tourist Board concluded a five-day destination roadshow that engaged more than 200 travel advisors across New York City and Long Island, as well as Connecticut, New Jersey and Pennsylvania. The delegation included Sean Richard, chairman of the Anguilla Tourist Board; Chantelle Richardson, deputy director of tourism; and Vivian Chambers, U.S. sales representative with The Muse Collection. The Sept. 14-18 sales mission featured targeted client luncheons, dinners, office presentations and networking events designed to strengthen relationships with the U.S. travel trade and generate greater awareness of Anguilla.
You've got places to be, leaves to peep, and not enough money to splurge for checked luggage. View Entire Post ›
Is bespoke jewellery a modern fashion statement? Are jewels designed and made exclusively for a wearer the ultimate expression of the individual? According to the Business of Fashion’s “Face to Face with Luxury Clients” report, “emotional connection is the number one driver of luxury brand desirability in both the US and China – above craftsmanship, heritage and logo recognition”. The results for the media platform’s latest report in its State of Fashion series come from a survey of more than...
Rosé lovers will make you stop at every single castle you pass. View Entire Post ›
I spent a week in Warsaw and ate more pierogi than I could shake a stick at. These beloved traditional Polish dumplings come filled with potatoes, cheese, meat, mushrooms and even fruit. Boiled or fried, they may look familiar to anyone acquainted with jiaozi, the Chinese dumpling, although their flavours are distinctly Polish. This is not to suggest that dumplings travelled directly from China to Poland. One theory posits that dumpling-like foods – from Nepalese momo and Central Asian and...
This year marks the 20th anniversary of Marie Antoinette, director Sofia Coppola’s third film. Starring Kirsten Dunst as the Queen of France and Jason Schwartzman as King Louis XVI, the film is still remembered for its performances, cool soundtrack and Oscar-winning costume design, not to mention the countless trays of Ladurée macarons and Manolo Blahnik heels that also played pivotal roles. The film’s enduring legacy lies in its ability to present historical narrative in a modern, vibrant way....
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.