Jul 8, 2023
London: Los Angeles (LO:LA), a creative agency based in El Segundo, has released the latest in a series of insight-driven articles about various topics concerning branding.

El Segundo, United States - July 8, 2023 /PressCable/ —
“6 Simple Steps to Positively Affect Poor Brand Perception” aims to inform business owners and individual brand managers about the options available to salvage a brand that is performing poorly owing to negative perception. According to LO:LA, the tips it provides differ as they were drawn from the agency’s own experience working with many global brands.
The full article can be accessed at https://www.thelolaagency.com/2023/03/09/6-simple-steps-to-positively-affect-poor-brand-perception/
Brand perception refers to how consumers or the target audience perceive and interpret a particular brand. According to experience management company Qualtrics, it is “what customers believe a product or service represents,” and not “what the company owning the brand says it does.”
“It doesn’t matter if you or your team believe that your product is the best in your market. If your intended audience thinks otherwise, your own perception quickly becomes invalidated, and that will reflect on your bottom line, too,” LO:LA said in a statement.
In its latest piece, the agency offers a number of steps that a business can employ to “positively affect” a poorly performing brand. One such step is monitoring one’s brand perception.
LO:LA explained that a brand’s status in the market is dynamic, with various factors affecting how it is perceived by onlookers. “Regularly monitor your brand perception through market research, social listening, and customer feedback to track progress and adjust your strategy as needed,” LO:LA advised.
Once a negative perception is established, the agency proposes identifying the root cause of it through methods like market research. Afterward, a number of initiatives can be taken such as calibrating its brand positioning, engaging with customers, and leveraging partnerships with personalities like influencers and brand advocates.
LO:LA also cautioned against rushing the brand rebuilding process, stating that reorienting outside perception of the brand “takes time and effort.”
About LO:LA
LO:LA is a creative agency specializing in creating branding strategies and designing the brand identity of businesses of all sizes. It prides itself on bridging “big agency” experience and the agility of a boutique firm to craft novel campaigns, which have received accolades from The American Advertising Awards, The Webby Awards, and Campaign Big Awards, among many others.
Interested parties can learn more by visiting https://www.thelolaagency.com/
Contact Info:
Name: Nick Platt
Email: Send Email
Organization: London : Los Angeles (LO:LA)
Address: 840 Apollo Street Suite 100, El Segundo, CA 90245, United States
Website: https://www.thelolaagency.com
Source: PressCable
Release ID: 89101882
If you detect any issues, problems, or errors in this press release content, kindly contact [email protected] to notify us. We will respond and rectify the situation in the next 8 hours.
After a decade of codeshares and reciprocal miles, the two carriers want to coordinate schedules, sales and passenger services on Japan-Vietnam routes – if regulators in both countries agree The post ANA and Vietnam Airlines Plan Joint Venture for Shared Schedules and Easier Connections appeared first on Business Traveller.
English actor and comedian Russell Brand has been sentenced to 10 years and six months in prison after being found guilty of rape and sexual assault. He was recently on trial for four weeks over sexual misconduct allegations, including a 2009 rape and the sexual assault of three female television and radio workers between 2004 and 2009. Brand is expected to spend two-thirds of his sentence behind bars before he is released on licence. Judge Joel Bennathan at London’s Southwark Crown Court...
Some offer modern, experimental cuisine, while others remain loyal to cooking traditions from history - and all offer some of the best food money can buy.
Women are the fastest growing segment of Canada’s veteran population, but they have complex physical and mental health problems that often get treated in isolation. A report released in June identified an urgent need for co-ordinated, trauma-informed care for female vets with chronic pain.
ITB Americas is set to make its fully booked debut in Guadalajara, Mexico, establishing a new B2B marketplace that will connect travel markets across the Americas and beyond. From 10 to 12 November 2026, the inaugural event will bring together 300 exhibiting companies from 60+ countries and regions, as well as qualified buyers from over 40 countries. The conference program will provide a platform for industry insights and discussions on key travel trends. With Mexico as the Official Partner Country, the event will create new opportunities for cross-border business, international partnerships, and industry exchange.
As the ski season approaches, Britons wanting to hit the slopes will be seeking a mountain refuge - without an eye-watering price tag alongside it.
At first glance, Mandy El-Sayegh’s The Campaign (2026) at the Bangkok Art & Culture Centre (BACC) looks like a luxury boutique whose creative director has gone for an “Oriental spiritual” look. Mannequins draped in patterned silks guard a red-floored, high-ceilinged temple, its walls plastered with silkscreened collages in amber and cumin tones. Above a video of the work’s making is a neon sign resembling a designer monogram. But it is all camouflage. The sign is the amateur radio identifier of...
Silversea, the leading experiential luxury and expedition travel brand, has officially opened The Cormorant at 55 South, a new 150-room hotel in Puerto Williams, Chile, the southernmost city on Earth. Marking a historic moment for the brand and a first-of-its-kind venture for Silversea and Royal Caribbean Group, the hotel opened with a ribbon-cutting ceremony on November 5, featuring Silversea executive leadership, Chilean national and regional authorities, and members of the local community.
With 74% of Ski Solutions’ Norway bookings made by families, Norway is proving to be a compelling choice for a family ski holiday this winter. Quieter slopes, excellent ski schools and plenty of beginner-friendly terrain make it an appealing alternative to the Alps, particularly for families introducing children to skiing for the first time. Norway combines accessible skiing and beautiful snowy landscapes with a wealth of experiences off the slopes. Ski Solutions has shared some of its top resort and hotel picks for the upcoming ski season below.
News about Nvidia CEO Jensen Huang’s affair has swept across the media and the internet like wildfire – and speculation that the woman he was seeing is a Chinese spy has only added more fuel. On November 8, the leading semiconductor company published a statement from Huang admitting to his infidelity and apologising to his wife and children. “I owe my family and all of you an apology. I was unfaithful to my wife. My actions hurt her and our children. There is no excuse for what I did. I am...
Three quarters of Europeans (76%) intend to travel between October 2026 and March 2027, up 3% compared to the same period last year, according to the latest “Monitoring Sentiment for Intra-European Travel” report (Wave 26) by the European Travel Commission (ETC). Poland records the strongest intention (87%), representing a 5% increase, followed by Spain (82%), and Germany and the Netherlands, which both stand at 79%. Travel appetite extends across age groups. Travellers aged 35-44 lead with 79%, ahead of those aged 45-54 and 55+ (both 76%). Travellers aged 18-24 record the largest year-on-year increase in travel intentions, surging 10%. Southern Europe remains by far the most popular destination region (53%), followed by Western Europe (23%), which is seeing a 5% increase in interest.
Rotana, one of the leading hotel management companies in the Middle East, Africa, Eastern Europe and Türkiye, is highlighting its growth ambitions in Egypt at Future Hospitality Summit Egypt 2026, with opportunities that could see its portfolio reach as many as 25 properties by 2030, positioning Egypt as the group’s third-largest market after the UAE and Saudi Arabia. With growing demand across corporate and leisure travel, alongside investment in tourism infrastructure and new destinations, Rotana sees opportunities to expand its presence across Cairo, Luxor, Alexandria, the North Coast, the Red Sea and locations with significant archaeological and cultural appeal.
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.