How Thailand’s “Country Brand” strategy will help boost fruit exports
Sep 12, 2023
How Thailand’s “Country Brand” strategy will help boost fruit exports
Thailand - September 12, 2023 —
The Commerce Ministry’s Department of International Trade Promotion (DITP) has come together with the Thai Chamber of Commerce to boost purchase and consumption of Thai fruits abroad under the “Country Brand” strategy.
As part of this policy, the Ministry of Agriculture is responsible for production while the Ministry of Commerce is tasked with marketing under a project to intensify worldwide publicity of seven top Thai fruits – durian, mangosteen, longan, coconut, mango, tamarind and pomelo – highlighting their quality and deliciousness.
The strategy stresses on expanding markets besides improving the quality of agricultural items produced under strict hygienic standards required by purchasing countries. Closely abiding by the policy, fruits growers have been able to sell increasing consignments of their produce and witness growth.
Though Thai fruit exports have tasted robust growth, the country keeps exploring new markets while serving existing ones because of strong competition from other Asean countries. To successfully compete, Thailand created its “Country Brand’’ strategy, which has become a rising influence on overseas consumers. Therefore, the DITP, in cooperation with the Thai Chamber, has been spearheading public relations campaigns to increase publicity of its “Country Brand” to strengthen fruit exports.
To boost awareness and appreciation of Thai fruits among global consumers, the two agencies have also produced a short video titled “Thailand: the Land of Tropical Fruits”. The video is expected to help create an impact on international viewers so they conjure up the image of Thai fruits whenever they think of consuming any fruit in general, reinforcing the thought “Think of fruits, think of Thailand”.
The promotional film “Thailand: the Land of Tropical Fruits” can be viewed on YouTube or Facebook.
Contact Info:
Name: Mrs. Supaporn Rungcharoenkiat
Email: Send Email
Organization: Mode Image Co., Ltd.
Website: http://www.modeimage.co.th
Release ID: 89107284
If you encounter any issues, discrepancies, or concerns regarding the content provided in this press release that require attention or if there is a need for a press release takedown, we kindly request that you notify us without delay at [email protected]. Our responsive team will be available round-the-clock to address your concerns within 8 hours and take necessary actions to rectify any identified issues or guide you through the removal process. Ensuring accurate and reliable information is fundamental to our mission.
More News
TCM or Western medicine for sports injuries? Why this Hong Kong athlete chose both
In the third instalment of a four-part Health Matters series on traditional Chinese medicine, Aidyn Fitzpatrick speaks to a Hong Kong fencer studying TCM and local practitioners to see how athletes, both elite and amateur, are using TCM alongside Western medicine for smarter injury recovery. Fresh off helping Hong Kong clinch a bronze medal in the women’s foil team event at the 2026 Asian Games in Japan, fencer Janelle Leung Ya-lei – ranked 53rd in the world – knows the fine margin between peak...
A caravan refusing to pull over ruined our scenic Scottish journey - why do selfish drivers towing tourers think they rule the roads?
Is there anything that frays the nerves of a driver more than getting stuck behind a caravan negotiating a B-road at 25mph? Tom Chesshyre says holiday homes on wheels should know when to pull over.
The world's best sleeper trains, from Austria's £30 Nightjet to India's lavish Maharajas Express
In a world of fast travel, rumbling your way to a destination overnight can feel hugely romantic. Here, we look at some of the best trips you can book, from the UK all the way to Australia.
The UK's best pumpkin patches revealed: Report by The AA lists the best farms for autumnal fun
Super-sized pumpkins and hundreds of different varieties to choose from, The AA has released its list of the nation's best patches - including the Essex farm that's top of the pile.
Airport to the bar in 15 minutes! Autumn city breaks with quick transfers - including Malaga, Krakow and Copenhagen
From a super-speedy journey in Pisa to a walkable route in Gibraltar - here are the destinations with some of the quickest transfers from the airport to the city centre.
‘Lucky dog’ Sylvester Stallone, 80, on fate, insecurity and his Rocky road to success
Fifty years after Sylvester Stallone pulled off one of Hollywood’s all-time long shots with Rocky (1976), the star of the Oscar-winning film still identifies with the character who for many embodies the outsider proving all the naysayers wrong. But he no longer claims to be an underdog. “It would be so disingenuous to say you’re an underdog, ‘as he said from his penthouse’,” Stallone says, on a high floor of a luxury Manhattan hotel. “Yeah. Come on. I am a lucky dog.” Stallone, who turned 80 in...
Into the Unknown: Explorer Lucy Shepherd on Expeditions, Obstacles and Travel Essentials
The British explorer is back with a new book and TV show. The post Into the Unknown: Explorer Lucy Shepherd on Expeditions, Obstacles and Travel Essentials appeared first on Business Traveller.
Asian Tour Destinations goes global as Mazagan Beach & Golf Resort joins network
Mazagan Beach & Golf Resort in Morocco has become the first club outside of Asia to join Asian Tour Destinations (ATD) – following an announcement today by the award-winning venue and the Asian Tour. The resort’s golf club played an important role in professional golf this summer when it hosted back-to-back events on the Asian Tour and Asian Development Tour (ADT), and today’s news further cements its relationship with the game at the highest level.
Brand USA Invites Visitors to Experience American Rail in 2027
In 2027, the United States marks 200 years since the beginning of its railroad era, providing travelers with a timely reason to experience the country from a different perspective: through the window of a train. From crossing the Rocky Mountains and following the path of Route 66 to riding vintage trains through historic landscapes and sleeping inside restored railway carriages, Brand USA is highlighting unique and unforgettable ways to experience 200 years of American rail.
France is Britain’s winter-sports capital and one of the better-value places to insure
New analysis from Go.Compare Travel Insurance has found that France attracted almost half (46%) of all winter-sports single-trip policy sales1, leading the rankings every month, making it comfortably the number one destination for British winter-sports enthusiasts.* 1
How an architect is using art and technology to preserve Toronto Chinatown’s history
Opened in the 1950s, Sai Woo was a two-storey restaurant in Toronto’s Chinatown, with a traditional Chinese banquet hall on the upper floor. Designed for wedding celebrations, the space featured a canopy with two columns, a golden dragon entwined on one and a phoenix on the other. Lazy Susans sat atop the round banquet tables. Chinatown was also home to Charlie’s Meat and Seafood, a white-tiled butcher shop that opened in 1971. Inside was a glass display case filled with cuts of meat. On the...
Paris Fashion Week: Hermès, Celine, Givenchy, Loewe and Messika for SS27
With only a few days left, Paris Fashion Week continues to deliver good collections that showcase the best of French fashion. Here’s what you need to know about the top shows of day 5 and 6: Hermès, Celine, Loewe and Givenchy, plus a dispatch from Messika’s high jewellery show. Celine’s Michael Rider knows how to please fashion people. His shows – both the clothes and the events themselves – are always refreshing. Held under a thatched roof reminiscent of a Polynesian hut in the courtyard of...
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.