Jan 5, 2022
Splash Beverage Group (NYSE American: SBEV), a portfolio company of leading beverage brands, today announced that its design agency won the Graphic Design USA (“GDUSA”) award for packaging design for the company’s recently rebranded TapouT performance hydration-recovery drink. TapouT’s enhanced ergonomic bottle and packaging design, selected from more than 11,000 submissions, more effectively communicate the performance drink’s lifestyle position and unique functional benefits over other electrolyte and sports drinks. “As we roll out TapouT through expansive new distribution networks, it’s great validation from the GDUSA to be recognized for our brand’s new look and feel,” said Bill Meissner, president and chief marketing officer of Splash. “With this new redesign, we feel we’ve added more appetite appeal and consumers can more clearly make out TapouT’s functional benefits. Andon Guenther was selected through a rigorous search for design partners and stood out for the firm’s work in the performance nutrition segment. Andon is an extremely talented designer and dives deep into category insights to influence his work.”
To view the full press release, visit https://ibn.fm/EEKPT
About Splash Beverage Group Inc.
Splash Beverage Group, an innovator in the beverage industry, owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa di Vino wine by the glass, SALT flavored tequilas, Pulpoloco sangria, and TapouT performance hydration and recovery drink. Splash’s strategy is to rapidly develop early stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories. Led by a management team that has built and managed some of the top brands in the beverage industry and led sales from product launch into the billions, Splash is rapidly expanding its brand portfolio and global distribution. For more information about the company, visit www.SplashBeverageGroup.com.
NOTE TO INVESTORS: The latest news and updates relating to SBEV are available in the company’s newsroom at https://ibn.fm/SBEV
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