Market Research Evolution: Zinklar's New Tools Redefine the Game
Sep 19, 2023
Zinklar introduces advanced tools like Conjoint Analysis and MaxDiff, revolutionizing market research for informed business decisions
New York City, New York Sep 19, 2023 (Issuewire.com) - Zinklar, the innovative end-to-end market research SaaS platform specialized in real-time consumer insights, has announced the introduction of new advanced multiple methodologies to its platform.
The objective is to give businesses trouble-free access to the best research design and methodology for each of their specific needs. With the announcement, Zinklar solidifies its position as an innovative company with expertise truly built into its core.
Well known for offering access to end-to-end automated research methodologies, Zinklar´s commitment to delivering high-quality insights at the speed required by modern businesses is now being elevated to a new level through its new applications.
¨We are excited to grow our advanced methodologies family with the introduction of Conjoint Analysis and MaxDiff to our platform. Our objective is to address each of our clients' marketing questions through the best possible research method, and make them available to all users, experts, and non-experts. With the introductions of Conjoint Analysis and MaxDiff, clients can simulate scenarios, determine optimal price points and carefully evaluate product features to construct the most effective offerings for their customers,¨ explained Zinklar´s Co-Founder and CEO, Jordi Ferrer.
With these innovative solutions, Zinklar is becoming one of the few research platforms in the market that seamlessly combines Conjoint Analysis and MaxDiff, empowering researchers to efficiently and confidently unlock valuable data more rapidly than ever before.
In the short term, Zinklar's platform will help businesses make better decisions about their products and prices. They will provide information on how to create new products, set prices, make marketing claims, and improve product lines. They will also give scores to help rank different product attributes like features, brand, variants, and when people use the product. They use data from consumers to figure out what people like and help businesses make better choices.
In a rapidly evolving market research landscape, Zinklar's commitment to innovation and excellence shines brightly. With the introduction of new methodologies to its family of advanced research tools, Zinklar is poised to revolutionize the way businesses approach consumer insights. As we look to the future, Zinklar's unwavering dedication to empowering businesses with cutting-edge research solutions remains steadfast. With Zinklar, the possibilities are endless, and the future of market research is brighter than ever.
About Zinklar
Zinklar is an innovative end-to-end market research SaaS platform offering real-time consumer insights targeting 140 million consumers in over 80 countries. The platform empowers businesses to evaluate product concepts, assess advertising campaigns, understand consumer opinions about brands, and explore buying habits, among other applications.
Contact:
Andrea Camacho A
PR & Communications Manager
Email: [email protected]
Phone: +34 657072151
Source :Zinklar
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