MR.KICS Launches Black Edition of Its XL Deodorizer Inserts, Bringing More Choice to Sneaker Care

MR.KICS introduces a black version of its XL Deodorizer Inserts, featuring activated charcoal, a removable scent sachet, and long-lasting freshness.

Toronto, Canada, November 15, 2026 -- A New Look for an Innovative Sneaker Care Product

MR.KICS, a family-run sports and sneaker care brand based in Toronto, Canada, has introduced a black version of its XL Deodorizer Inserts, expanding its product range for athletes and active lifestyle consumers. The new edition combines the brand's activated charcoal technology with its signature scented-or-unscented design, giving customers another option for keeping their footwear fresh.

Designed as a practical sneaker care solution, the XL Deodorizer Inserts use activated charcoal and are 100% chemical-free. According to the company, the inserts can help keep sneakers fresh for up to two years, offering a long-lasting option for athletes who regularly use their shoes for training, competition, and everyday activities.

The black edition adds a new color choice while retaining the product's core functionality. It is available through the MR.KICS website and the brand's Amazon stores in the United States and Canada.

One Product, Two Freshness Preferences

A key feature of the XL Deodorizer Inserts is their pouch system, which allows users to choose between scented and unscented use. A scent sachet can be placed inside the designated pouch when fragrance is preferred or removed when users want to rely on the activated charcoal inserts without added scent.

This flexible design distinguishes the product within the sneaker care category. Rather than requiring customers to choose between separate scented and unscented versions, MR.KICS combines both options in one product.

The inserts are designed for athletes across different court sports, including basketball, volleyball, pickleball, tennis, and badminton. They can also be used by people who want to maintain fresher footwear as part of an active daily routine.

The black edition reflects the company's effort to develop practical products while giving customers more choice in how they use them.

Building a Brand Around Everyday Athletic Needs

MR.KICS describes itself as a brand made by athletes, for athletes. Its beginnings came from a family conversation about sports, equipment, and the needs of young players. That discussion developed into a business focused on creating products that support active lifestyles and help athletes feel prepared.

The brand's approach centers on listening to the people who use its products and identifying everyday challenges that can be addressed through product design. Its focus extends beyond competitive athletes to families, gym-goers, recreational players, and anyone who makes movement part of daily life.

MR.KICS also places emphasis on the values associated with sports, including discipline, respect, resilience, teamwork, and perseverance. Its mascot, Kiko, known as "The King of the Courts," gives the brand a recognizable identity aimed at connecting with young athletes and families.

Expanding the Product Range Beyond Deodorizer Inserts

The XL Deodorizer Inserts are part of a growing MR.KICS lineup that also includes the 2-in-1 Grip & Clean Spray. The 120 mL spray is designed to clean shoe soles and improve traction without leaving a sticky feel or residue.

The kit includes a premium microfiber towel and a backpack clip, allowing users to keep the cleaning accessories together and carry them to practices, games, and other activities.

Together, the products reflect the company's focus on practical sports and sneaker care solutions. While the deodorizer inserts address footwear freshness, the Grip & Clean Spray is designed for athletes who want to maintain their shoe soles and prepare for court activities.

By developing products around specific needs, MR.KICS aims to build a range that supports both performance preparation and everyday footwear care.

Growing Through Product Innovation

MR.KICS reports that its XL Deodorizer Inserts have become a best-seller in Canada on Amazon, with growing sales in the United States. The company sees the launch of the black edition as another step in expanding its presence in the sneaker care market.

The brand plans to continue developing products informed by customer needs, with an emphasis on innovation, product functionality, and recognizable branding. Its approach reflects a broader goal of making useful sports and care accessories accessible to people at different stages of their active lives.

The black XL Deodorizer Inserts are available through MR.KICS, Amazon US, and Amazon Canada.

With its latest product edition, the company continues to build on its central message: "Stay active. We got you."

About MR.KICS

MR.KICS, operated by Lupebrands Inc., is a family-run sports and sneaker care brand based in Toronto, Canada. Built around the tagline "Made by athletes, for athletes," the company develops products designed to support athletes and active lifestyle consumers. Its lineup includes XL Deodorizer Inserts featuring activated charcoal and a scented-or-unscented pouch system, as well as a 2-in-1 Grip & Clean Spray kit.

MR.KICS products are available through mrkics.com. Follow the brand on Instagram, TikTok, Facebook, and YouTube. Product videos are also available on YouTube Shorts and YouTube Shorts. For inquiries, contact +1 647 978 7643 or [email protected].

Contact Info:
Name: Gustavo Resende
Email: Send Email
Organization: MR.KICS (Lupebrands Inc.)
Website: https://www.mrkics.com

Release ID: 89209701

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