Personalization is Key for Small Businesses Looking to Create New Opportunities in Select Markets
Aug 11, 2021
Small businesses often lack the same resources that larger entities have when it comes to marketing and advertising budgets. With easy and affordable press release distribution from PressRelease.com, businesses can tailor future marketing/advertising initiatives for their core audiences and overcome many of the challenges that come with competing as a small business.
By personalizing messages and marketing initiatives, small businesses can overcome startup challenges in a way that's very effective; nearly 86% of shoppers say marketing personalization has some impact on what they purchase in a study conducted by Infosys.
"Personalization is a powerful tool when it comes to outreach because if you don't know your customers, how can you give them what they want?" says Erik Rohrmann, COO at PressRelease.com. "Personalization helps businesses gain more information and insights on their potential consumers. This allows for the creation of other tailored experiences to help them down the buying journey."
An Accenture survey revealed that "91% of consumers are more likely to shop with brands who recognize, remember, and provide them with relevant offers and information." Personalization means a unique shopping experience from consumer to consumer and helps shoppers feel connected to the brand.
With strategic press release distribution, businesses can discover new ways to talk with their audiences and gain insights to help develop new initiatives that offer a personalized shopping experience.
PressRelease.com helps CEOs and business leaders improve their targeting and reach via simple and effective press release distribution services. To learn more about how to create newfound value through press release content, visit PressRelease.com.
About PressRelease.com
PressRelease.com provides simple, affordable press release distribution services to public and private companies through the most comprehensive networks and 1.8M media contacts.
Contact Information:
PressRelease.com
Media Relations
Office: 800-998-2927
Press Release Service by Newswire.com
Original Source: Personalization is Key for Small Businesses Looking to Create New Opportunities in Select Markets
More News
Antor celebrates the best in travel media at 2026 Awards
The Independent, Travel Weekly and travel writer, Ross Clarke were crowned winners at Antor’s fifth annual Travel Media Awards, as the association brought together the travel media and destinations in London during its landmark 75th anniversary year.
Anonymous donor gifts $100M to Princess Margaret Cancer Foundation
The Princess Margaret Cancer Foundation has received an anonymous donation of $100 million, marking the "single, largest gift" in the foundation's history, according to the CEO. The donation will go toward the cancer centre's highest priority needs in research, education and care.
First Look: Hyde & Seek, London – A Stylish Boho Bolthole Beside the Park
Freshly reopened after a £42 million refit, this Bayswater townhouse is steps from one of London's most loved parks. The post First Look: Hyde & Seek, London – A Stylish Boho Bolthole Beside the Park appeared first on Business Traveller.
Miral Destinations signs 30 MoUs at Arabian Travel Market 2026
Miral Destinations, a subsidiary of Miral and one-stop destination partner for Yas Island, signed 30 Memoranda of Understanding (MoUs) during Arabian Travel Market (ATM) 2026, held in Dubai from 14 to 17 September.
Meet Bryan Seaver, the late Dolly Parton’s nephew accused of extorting her estate
Bryan Seaver, nephew of the late country icon Dolly Parton, has been fired from his role as her head of security after more than two decades. According to a termination letter obtained by TMZ, Seaver and his security companies were “immediately dismissed” from all of his aunt’s properties. The notice was reportedly issued the same day replacement guards took over at Parton’s properties. Seaver and his team have told TMZ that they were “dismayed by the unexpected and, so far, unexplained...
BTN heads to FHS World 2026 as Official Media Partner
Breaking Travel News will report live from the global hospitality investment summit in Dubai, with industry leaders invited to join its interview programme at Stand 40
Metal meets Mongolian throat singing and instruments in Uuhai’s Hong Kong debut
Mongolia and heavy metal are rarely mentioned in the same sentence, but folk metal band Uuhai are here to prove the music genre fuses surprisingly well with the nomadic culture’s distinctive vocal and instrumental traditions. Founded in the Mongolian capital Ulaanbaatar in 2020 by drummer and producer Otgonbaatar “Ombo” Damba, the band’s current line-up features Damba, Khurtsgerel Damiranjav (horsehead fiddler and vocalist), Zorigoo Battsooj (horsehead fiddler and throat singer), Saruul...
Meet Preston Cook, the husband of Julia Stiles, as she debuts on Dancing with the Stars
10 Things I Hate About You actress Julia Stiles has just made her debut on Season 35 of Dancing With The Stars . Stiles and her partner Ezra Sosa performed a quickstep to the late Dolly Parton’s “9 to 5”. Stiles, who played a ballerina in the 2001 romance film Save the Last Dance, admitted that she had a body double perform her character’s more complex dance sequences. And while the 45-year-old may not be a professional dancer, her routine earned her and Sosa a solid 18 out of 30 from the DWTS...
Naher Osten: Condor streicht Dubai ganz
Dubai soll ab Oktober wieder in den Flugplänen der Airlines stehen, außer bei Condor. Tel Aviv wird wieder angeflogen und Flüge nach Riad wurden erneut verschoben. Derweil hat die EASA die Warnungen für Airlines gelockert. The post Naher Osten: Condor streicht Dubai ganz appeared first on Business Traveller.
Riyadh Air’s New Manila Route to Go Daily From 19 October
The Saudi carrier's Boeing 787-9 service between Riyadh and Manila moves from four flights a week to a daily schedule next month, adding capacity on one of Asia's busiest labour and business corridors The post Riyadh Air’s New Manila Route to Go Daily From 19 October appeared first on Business Traveller.
Own the Pitch: Allianz Stadium is Open for Business
Allianz Stadium, home of England Rugby, is one of the UK’s most versatile venues for corporate entertainment The post Own the Pitch: Allianz Stadium is Open for Business appeared first on Business Traveller.
Through the Lens of Saudi Identity: Luxury Hospitiality and the Essence of Hessa Alzimami
Led by Hessa Alzimami, Hessa Events is refining Saudi Arabia’s luxury hospitality industry The post Through the Lens of Saudi Identity: Luxury Hospitiality and the Essence of Hessa Alzimami appeared first on Business Traveller.
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.